READY TO RESPOND
MILTON KEYNES
MILTON KEYNES
We at Pink Punters developed Ready to Respond initially as an in-house scheme to empower staff, customers, and third-party service providers like taxi drivers to save lives in the event of a major incident or deliberate attack on individuals or crowds.
Working with the charity citizenAID, which provides simple, effective guidance on how to respond to major incidents and treat life-threatening injuries before emergency services arrive, we realised they had an enormous amount to offer not just to businesses, but to individuals, families, communities, and organisations across the UK. In line with two of our corporate values — Innovation and Communication — we decided to develop and share the scheme. We partnered with citizenAID and expanded our scheme into a framework for a citywide scheme so that many more people would be better prepared, making the city a much safer place. The scheme is highly flexible, allowing each participant to decide how much or how little they want or need to invest in preparedness.
We formed citizenAID–Ready to Respond Milton Keynes with a specific mission to empower individuals, families, communities, organisations, and businesses to help themselves and each other in the event of a serious risk from injury, terrorist attack or other major incident.
At Pink Punters, we understand the importance of early action because we’ve seen the difference it can make. Our in-house paramedic, with nearly 40 years of operational experience as a firefighter and senior ambulance and helicopter paramedic in London, has witnessed first-hand the devastating effects of being unprepared — as well as the life-saving benefits of being highly prepared. Responding to major incidents and emergencies over four decades has proven time and time again that the first few minutes following serious injury are critical and that simple but effective treatment before the emergency services arrive is often the difference between life and death — and that’s precisely why we are now leading the way.
Ready to Respond is about giving everyone — from school children to MPs (and everyone in between) — the knowledge and tools to take decisive action when it matters most. By empowering people at every level — from individuals carrying personal bleed kits to large businesses implementing strategic emergency plans — we are helping to create a city that is ready to respond and ready to save lives.
Preparedness will look different for each participant — and that’s the strength of this scheme:
The goal is to take meaningful action, within your means, to strengthen Milton Keynes’ overall preparedness and resilience — because any action, no matter how small, could save a life.
Participants are encouraged to proudly display the Ready to Respond logo as a mark of commitment to public safety. The main logo carries the name Milton Keynes to symbolise the collective city-wide effort. All organisations are encouraged to have their own unique Ready to Respond logo, which can be produced free of charge by Pink Punters on request — a version that includes their organisation’s name can then be placed alongside the main logo, reinforcing their organisational contribution while maintaining unity under the main Milton Keynes Ready to Respond logo. See examples above for reference.
We want to hear about your scheme! Whether you’ve completed a Stop the Bleed course, installed public Stop the Bleed kits, or trained your staff, we invite you to register your scheme and share your progress. Upload photos and event details to inspire others and show how Milton Keynes is becoming stronger and more prepared, one step at a time.
